Writing blogs is suddenly the "IN" thing nowadays. Anyone who is anyone is writing something or the other. Which is good! The more people learn to express themselves the better for them. But along with this has come the resident evil of Media Attention. People filing defamation cases against each other and all kinds of scrutiny and regulation being proposed for bloggers.
A year back, the Indian government had restricted access to several blog hosting sites in India due to alleged sensitive information realated to terrorist propaganda being displayed on certain blogs. This, in my opinion, IS a genuine concern. But lets get it into perspective. How many people do you think can a blog sensitise? Is the reach of this medium of communication as powerful as say mainstream media? Our mainstream media in itself is not the best regulated in content. So how can we control content on blogs? Is self regulation the answer? In my opinion not completely because this is a medium controlled by polarised individuals and not a collective entity.
Celebrity blogs have also suddenly become a hot topic of discussion for everyone. What did Aamir Khan say about SRK or what did Big B say about someone else being a dog is what hogs news limelight. To be very blunt and frank, WHO THE HELL CARES!!! Why do we give such stupid controversies so much credence? They can call each other by any names that they want. How does it affect you and me? Celebrities use blogs to take pot shots at one another and also as a fundamental right to express their opinion. Which is fair enough. I stiil dont get what all the hullabaloo is about.
Being a student of Marketing, I tend to look at everything from that perspective. Blogs are the new medium of marketing communication being used by many oganisations to promote their products/services at cost which are a fraction of mainstream media. The blogs with the most hits gets the most advertisements. This earns the host blogger a certain amount of money from these companies. Thus it is but natural for him/her to creat good/bad publicity of his/her blog in order to get more hits and thus more revenue. Simple economics right?
Blogs, in my opinion, should be used as a medium for people to express themselves freely. Some things which cannot be said/discussed in person are easier to write. This activity in itself can be very liberating. I have done it myself and can vouch for it So lets treat blogs for what they are...Online versions of what most people call a "Personal Diary"...Maybe we will soon get a movie called "Bridget Jones' Blog"...
A year back, the Indian government had restricted access to several blog hosting sites in India due to alleged sensitive information realated to terrorist propaganda being displayed on certain blogs. This, in my opinion, IS a genuine concern. But lets get it into perspective. How many people do you think can a blog sensitise? Is the reach of this medium of communication as powerful as say mainstream media? Our mainstream media in itself is not the best regulated in content. So how can we control content on blogs? Is self regulation the answer? In my opinion not completely because this is a medium controlled by polarised individuals and not a collective entity.
Celebrity blogs have also suddenly become a hot topic of discussion for everyone. What did Aamir Khan say about SRK or what did Big B say about someone else being a dog is what hogs news limelight. To be very blunt and frank, WHO THE HELL CARES!!! Why do we give such stupid controversies so much credence? They can call each other by any names that they want. How does it affect you and me? Celebrities use blogs to take pot shots at one another and also as a fundamental right to express their opinion. Which is fair enough. I stiil dont get what all the hullabaloo is about.
Being a student of Marketing, I tend to look at everything from that perspective. Blogs are the new medium of marketing communication being used by many oganisations to promote their products/services at cost which are a fraction of mainstream media. The blogs with the most hits gets the most advertisements. This earns the host blogger a certain amount of money from these companies. Thus it is but natural for him/her to creat good/bad publicity of his/her blog in order to get more hits and thus more revenue. Simple economics right?
Blogs, in my opinion, should be used as a medium for people to express themselves freely. Some things which cannot be said/discussed in person are easier to write. This activity in itself can be very liberating. I have done it myself and can vouch for it So lets treat blogs for what they are...Online versions of what most people call a "Personal Diary"...Maybe we will soon get a movie called "Bridget Jones' Blog"...
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